We get it. The bath overrunning because you have just one more page. The pot boiling over and the children eating peanut butter sandwiches for supper because you just can’t put it down… We know that when your phone goes to voice message “sorry I am not available”, you really mean, “I’m reading – not sorry!”

Exclusive Books’ love affair with ink and the written word is the brand’s trademark. To celebrate, and with February being the month of love, we have launched a tattoo campaign – we’re hunting high and low, and even beyond our borders, to find readers who love books and reading so much, they’ve made it a permanent body feature. If Exclusive Books was a person, we would definitely have a booklove tattoo.

Exclusive Books’ brand love is so strong, that a long standing staff member has volunteered to be tattooed with an EB tattoo for this campaign! Watch this space as we share live Cerys Smit being tattooed with “It all began with a book – Exclusive Books”.

A call to lovers of ink! We’re looking for South Africa’s best book-inspired tattoos. From characters to quotes and everything in-between, if it’s inspired by a book you love, we want to see it and maybe show it off. Share your word, book or reading inspired tattoo with us, and stand a chance to win one of 10 x R1000 Exclusive Books vouchers AND become part of our World Book Day campaign in April – in all our stores and online! Send us your tattoo on socialmedia@exclusivebooks.co.za

And speaking of passionate people, our research shows that readers visit Exclusive Books for the deep range on offer, the atmosphere, the smell of coffee…and most importantly the knowledgeable booksellers.The people who work at Exclusive Books are passionate about reading and know their books, and are as much part of Exclusive Books as the books themselves.

Until now, that essential component has been missing from the www.exclusivebooks.com experience.

The online offering boasts thousands of titles, and we can literally order any book, from anywhere and get it delivered in the fastest time.

Now, with an online live chat, customers can also enjoy the expert advice they would get from booksellers in a bricks and mortar store, and the conversation is live, responses immediate.

Already we have seen a huge uptake – there is nothing quite like talking to a fellow booklover about the book you seek.

The live chat is open from 8am to 5pm, with plans afoot to extend the hours to 8pm, as online shopping trends show a spike in activity after 5pm when people start to wind down and surf on the couch.

And whilst a tattoo may be just a little too much commitment, we invite all booksellers and readers to join Fanatics, our loyalty programme that rewards you with points for the more books you buy. The more points you accumulate, the more cash you get back to buy more books! You also get news of new releases, you will be eligible for special offers and will receive a birthday coupon to mark your special day.

Sign up in the month of February, and we will share the love with you – stand a chance to win one of 5 x R500 Exclusive Books Vouchers.