Ultra-premium vodka Elit™, now a ten-time platinum award winner of Beverage Testing Institute’s (BTI) coveted accolade, has won the esteemed title of Best Vodka of the Year in 2021.

Elit™ was also rated ‘Superlative 97/100’ for the tenth time by BTI, a score unbeaten by any other vodka. The Superlative Platinum Medal confirms Elit™ as one of the highest-rated vodkas. Setting a new benchmark for ultra-premium spirits globally.

BTI’s testing process is highly competitive and rigorous. Their revered panel of industry experts use their extensive professional experience, expertise, and palettes to test the aroma, flavour, and structure of the vodka. Their evaluation is compliant with BTI’s proprietary blind tasting methodology co-developed with Cornell University, and custom-built software.

Precious terroir, remarkable provenance, utmost precision and cutting-edge technology are key ingredients in the exceptional quality of Elit™. The ultra-premium vodka is created with the finest blend of spring and winter wheat, grown exclusively in the renowned fertile black soil of the brand’s single estate, Kerschinskoye, in Russia. The distilled spirit then travels to the famed Latvijas Balzams in Riga (Latvia), where it is blended with artesian well water. Following a quadruple filtration process, the spirit is frozen at -18°C. The Elit™ signature freeze-filtration process, inspired by ancient vodka making techniques, culminates in an extraordinary, award-winning vodka. The distillation process alone makes it clear that Elit™ pushes the limits of what it means to be vodka.


Elit™ ultra-premium vodka is available at selected Pick ‘n Pay, Makro, Takealot and Norman Goodfellows stores with prices ranging from R449 – R499.

Elit™ ultra-premium vodka is proudly distributed by Firebrand Africa.


Visit www.firebrand.africa for more information.

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