Thicker crunch, great taste and proudly South African moments made to be shared
There’s a certain sound every South African knows: the tear of a Simba packet, followed by the unmistakable crunch, and then the moment it gets passed around. Because Simba has never just been a snack; it’s part of how we connect, celebrate, and share the everyday moments that bring us closer. Now, Simba Potato Flavoured Chips is turning up the volume on that experience with a new thicker cut chip that delivers on crunch and flavour in every bite, bringing Mzansi even more reason to come together and share what they love.
For generations, Simba has been part of the moments that matter, often passed around at braais, shared on long road trips, opened after school, and enjoyed during match-day celebrations. It’s in these everyday connections that Simba has earned its place at the heart of South African culture. This latest evolution celebrates those shared experiences, reinforcing that great flavour is always better when enjoyed together.
Each chip has been crafted with a thicker cut for even more crunch and a burst of flavour in every bite. It’s the same Simba Mzansi knows and loves, just louder and impossible not to share.
The upgrade doesn’t stop there. Packaging for the whole range of Simba Potato Flavoured Chips has been redesigned with a stronger feel to help lock in freshness and protect that signature crunch from shelf to snack time. With vibrant visuals and flavour cues taking centre stage, the new packs are as flavourful on the outside as they are on the inside.
“Simba has always been about bringing the nation’s most loved flavours to life in the perfect chip with that unmistakable crunch that South Africans love,” says Diyaana Allie, Marketing Manager at PepsiCo. “But more than that, it’s about connection. There’s something uniquely South African about opening a pack of Simba and immediately passing it around. It’s instinctive, and that’s what makes these moments so special, and why we believe flavour is always worth sharing.”
At its core, this launch is a celebration of togetherness, where great flavour meets great company. Because when Simba is shared, even the simplest moments become something memorable.
From its thicker cut and deeper ridges to refreshed packaging, Simba’s latest evolution ROARRRS WITH FLAVOUR and is set to bring South Africans together, one handful at a time.
The newly refreshed Simba range has already rolled out to major retailers and local spaza shops nationwide. Keep an eye on the shelves and be ready to grab a pack, share it around, and taste the best crunch yet.
For more information and to join the conversation, follow Simba on Facebook, Instagram, TikTok, and X (Twitter) @SimbaChipsSA).