Brutal Fruit Spritzer’s #YOUBelong campaign is an open invitation to all South Africa’s superwomen to embrace our power, get comfortable with our value, and recognise that we fit – anywhere and everywhere; anytime and every time; with anyone and everyone.

The #YouBelong campaign featuring Kelly Rowland alongside other powerful South African ladies has enjoyed tremendous success and has positively resonated with South African women since its’ inception. We are excited to announce that we will be ending the year with further celebrations as Kelly Rowland returns to South Africa between the 9th and 10th of December 2022.

Kelly Rowland is no stranger to Mzansi after visiting us during the shooting of the #YOUBelong TVC with Brutal Fruit Spritzer and she is looking forward to connecting with more South African women. Brutal Fruit Spritzer will be creating spaces and experiences that create an opportunity to rub shoulders and share minds with Kelly in person and savour in the inspirational presence of the iconic celebrity. Starting with a consumer activation at a pop-up location to be announced and wrapping up with a once in a lifetime Brutal Fruit Spritzer style soiree, in an unexpected secret location.

Kelly shared her excitement about her return and association to the YOU Belong campaign “I am looking forward to returning to South Africa, one of my favorite places in the world. And of course to continue my partnership with Brutal Fruit and the amazing women I have met”.

Ramona Kayembe Head of Brand for Brutal Fruit Africa is thrilled to be welcoming Kelly Rowland back to continue the amazing journey on the #YOUBelong campaign. “Kelly Rowland is an authentic and inspiring woman that is sure of what she brings to the table and still has a warmth and humility that resonates with the brand values.” Kayembe also stated that Brutal Fruit Spritzer and Kelly are excited to be celebrating the beautiful ladies of South Africa.


There are only two ways to be part of the Brutal Fruit Spritzer experience with Kelly Rowland;

  1. Purchase 2 x 6-packs of Brutal Fruit Spritzer and enter via QR code at participating Shoprite Liquor and Checkers Liquor stores
  1. Enter on


Watch this space for more details, Please follow us and tag us on: 

Instagram: @brutalfruitza

Twitter: @brutalfruitsa

Facebook: @ brutalfruitsa

#YouBelong : YOU Campaign June: Putting the YOU in You Belong.