The humble potato is a traditional staple on South African plates… as a side… now it’s the main event


McCain South Africa launched its most innovative potato concept at #CrispersComedyClub at Sandton’s Hard Rock Cafe.

McCain Crispers are a tasty and crunchy concept brought to life in a unique shape that allows for serving versatility and appeals to all ages (top, dip or scoop them)

The launch event MC and comedian Donovan Goliath suggests it is the ‘lovechild of a potato and a taco’; it looks like a wedge but it tastes crunchy like a french fry.

Goliath says, ‘It’s a game-changer in the world of potatoes; it’s perfectly cut shape delivering an ultra-crispy bite every time with a fluffy inside and a wholesome potato taste.’

Catharina Bester, Marketing Manager: Foodservice and Retail at McCain says, ‘the Incas were the first to cultivate potatoes 8,000 – 5,000 BC and in all that time we’ve only ever had four potato chip cuts – slap, steak, skinny, crinkle and straight – until NOW.’

She adds, ‘Crispers are McCain’s innovative and patented v-cut style chips that are set to reinvent the category and make the humble potato the main event in any entertainment situation.’ This cut really delivers a crispy bite every time and the product holds shape and texture brilliantly, due to the clear coating, ensuring the end result is always crispy and delicious. The skin is left on for a rustic feel and the ridges create extra fun. The most fun you will have with a potato.

‘From the pandemic to potatoes, South Africans are hungry to connect and share again, socially. This is why I’m excited to have been the MC at the #CrispersComedyClub, says Goliath.

He adds, ‘It’s been a rush getting back on stage and eating and sharing moments together with real people after a globally forced hiatus for the past two years.’

Bester continues, ‘We’ve built our brand on understanding modern family life and bringing nutritious and delicious products to South Africans. We are thrilled once again to be the conduit for friends and families connecting and sharing special moments together over great tasting food, and the good times of South African memory-making opportunities.’

Some of Goliath’s key insights about the McCain Crispers are:

  • Elon musk is obsessed with hybrid cars. Well McCain Crispers are hybrid CARBS
  • This is the potato that went to private school
  • Wedges can be polarising. You know when you drive a wedge… Crispers, however, are inclusive; everyone loves them – market research says so (even teens gave them the thumbs up)

McCain Crispers can be found at the frozen aisle of SA’s major retailers.