It’s a scorcher of a South African summer so what better way to perk you up and cool you down that with a smooth, chilled NESCAFÉ Iced Coffee?
From October 2019, coffee lovers will for the first time, enjoy the new NESCAFÉ Iced Coffee ranges when they become available at various retail shops across South Africa.
Commenting on this exciting new addition to the NESCAFÉ brand portfolio, Nicole Roos, Business Executive Officer for Beverages at Nestlé South Africa highlighted that the ever-changing consumer trends, informed the company’s decision to launch this coffee brand locally.
“As a company whose purpose is to enhance the quality of life and contribute to a healthier future, our consumers will now become part of the global coffee community by enjoying a delicious and unique coffee experience iced cold and on-the-go,”
“Iced coffee has become a global trend in coffee consumption, and South Africa has all the enablers in place to drive cold coffee behaviour. With 53% of South African beverage consumption being cold beverages, as well as a warm and pleasant climate for most of the year and a coffee shop culture that is growing at double digits; the launch of NESCAFÉ iced coffees presents an opportunity for NESCAFÉ to lead the conversation in building a cold coffee culture in South Africa.”
NESCAFÉ Iced Coffee will be available in 4 refreshingly smooth and bold variants and will deliver a smooth and bold cup profile in an iced coffee option. The variants are Original, Latte, Mocha and Black Roast. The brand is manufactured in Malaysia.
NESCAFÉ RICOFFY n’ICE, a derivative of South Africa’s favourite coffee brand, will be available in 4 indulgent creamy flavours; Original, Vanilla, Mocha and Caramel and will deliver the smooth creamy white cup profile that South Africans know and love in an iced coffee option. The brand is locally-manufactured.
NESCAFÉ Iced Coffee ranges will be available at selected South African retailers from October 2019.
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