The festive season has always been synonymous with the notion of sharing, giving and connecting with loved ones. It’s these simple acts of generosity that have the biggest impact. And what better gift to share than chocolate? The Cadbury Festive Range, including three delicious, limited edition 150g slabs available in three decadent festive flavours, returns just in time to fill your festive stockings.
Perfect for gifting, sharing or simply treating yourself, the Cadbury Festive Range includes the delectable Festive Gingerbread (Cadbury Dairy Milk chocolate with gingerbread pieces), mouth-watering Cinnamon Crunch (Cadbury Dream with crunchy cinnamon pieces), creamy Butterscotch & Crushed Almonds (Cadbury Dairy Milk chocolate with butterscotch and almonds pieces) as well as the popular classic, Cadbury Dream-coated Whispers Snowballs with their malted honeycomb centres.
Experts agree that a culture and love of reading is sparked when children recognise themselves in stories and, even more so, when these are written in their mother tongue. As only 2% of children’s books published commercially in South Africa are written in local African languages*, the Cadbury In Our Own Words initiative (introduced in May) aims to continue changing this by igniting a love for reading amongst the next generation.
In Our Own Words is a rallying cry, a call to action to help co-author a collection of locally crafted childrens stories in all South African languages. These are made easily accessible through the Cadbury In Our Own Words digital library.
Thanks to the generosity of the public, who helped translate over 20 000 words to date, the In Our Own Words initiative has already generated over 550 new stories, filled with wonder and inspiration, in local African languages. With an ambitious goal of creating 1 500 new stories for children by 2023, we are off to a great start.
This year, Cadbury is creating the perfect pairing of its delicious Festive range with enchanting storytelling and is once again offering South Africans an opportunity to give the greatest gift of all, the gift of reading.
“The continuation of the In Our Own Words initiative will enable South Africans to give the gift of words to help co-author festive children’s stories that showcase a truly South African season. For many children snow, reindeers, and an abundance of presents under a tree have little relevance to their environment. The stories crafted over this period will celebrate our traditions and reflect what makes our festive season special and of course these stores will be available in all African languages for children to enjoy.”
Lara Sidersky, Mondelez Category Lead for Chocolate
Authors from Nal’ibali and Bala Books as well as Lebohang Masango (anthropologist, poet and award-winning children’s author) will create festive-themed stories from words generously translated by consumers and will be added to the Cadbury Dairy Milk In Our Own Words library. They aim to captivate the children with their depictions of the most wonderful season.
Show that you care with the Cadbury Festive range, the ideal accompaniment to Cadbury’s In Our Own Words festive stories. The Cadbury Festive Collection is available from all major retailers nationally.
To Gift Your Words visit www.cadbury.co.za and join the conversation on Facebook (@CadburyDairyMilkSA) or Instagram and Twitter (@Cadbury_SA) using #InOurOwnWords.
You must be logged in to post a comment.