This festive season, 1701 Luxury rekindles the true meaning of generosity with The Art of Giving — a timeless celebration of thoughtful gifting, craftsmanship, and connection. Each 1701 creation tells a story of love, artistry, and tradition, designed not just to be enjoyed but to be shared.
Founded in 2015, 1701 Luxury is a family-run South African confectionery brand rooted in heritage and refined by passion. What began as a cherished family recipe passed down through generations has evolved into a symbol of elegance and authenticity. Each confection is handcrafted in South Africa using localy sourced honey and macadamia nuts from Mpumalanga — a tribute to the brand’s farm-to-table ethos and commitment to excelence.
“The Art of Giving isn’t about extravagance — it’s about intention. It’s the simple act of sharing something beautiful and meaningful,” says founder Nick Scher.
The Spirit of the Season
1701’s Festive 2025 Colection captures the joy of the season in exquisite detail. Each gift box, cracker, and curated hamper is designed to celebrate the spirit of togetherness — a luxurious way to say “thank you,” “I love you,” or simply, “I thought of you.”
From the delicate Sweet Tidings (R860) filed with nougat, chocolate, and handmade gingerbread, to the indulgent A Nip for Noël (R2390) featuring 12-year-old Benriach whisky and buttery shortbread, the colection blends sophistication with sentimentality.
This year’s highlights include:
● Sweet Tidings (R860) A merry medley of festive favourites, featuring 1701’s signature nougat, a French milk chocolate bar, and a hand-piped gingerbread man.
● Moments of Merry (R610) A joyful curation of luxury confections, including milk chocolate almond pearls, clotted cream fudge, and crackers filed with nougat.
● Bubbly & Bright (R1310) The season’s sparkle in a box, combining Bottega Prosecco, chocolate chip biscuits, Panettone, and 1701 confections.
● La Dolce Box (R1490) A taste of Italy with chocolate chip biscuits, Panettone, almond pearls, and buttery fudge.
● Tidings & Tapas (R1530) A Spanish-inspired selection with Pereló olives, dried mango, f igs, luxury salted nuts, and 1701 ceramic ramekins.
● More The Merrier (R1790) A grand assortment of shortbread, fudge, nougat, and chocolate — because more is always merrier.
● A Nip for Noël (R2390) The ultimate indulgence pairing a bottle of Benriach 12-Year-Old Whisky with handcrafted fudge, nuts, and pecan shortbread.
● 1701 Festive Crackers (from R320) A playful twist on a holiday classic, filed with nougat or biscuits in signature red, white, and emerald hues.
Each hamper is wrapped in signature 1701 packaging, refined, tactile, and ready to gift because presentation, too, is part of the art.
Crafted with Care
Behind the brand is a remarkable team, 80% of whom are women, who handcraft each confection with meticulous care. Certified Halaal and FSSC 22000, 1701 upholds global standards for quality and food safety while maintaining its artisanal essence.
From its French inspiration to its South African soul, 1701 blends tradition and luxury into something deeply personal. Each bite is a reminder that true indulgence lies not only in taste but in the emotion it evokes — warmth, connection, and gratitude.
The Art of Giving
Over the years, 1701 has colaborated with some of the world’s most esteemed brands, including Fendi, Babylonstoren, and the Burj Khalifa, creating bespoke confectionery gifts that embody refinement and generosity.
This season, 1701 once again champions the beauty of mindful giving — gifts made to be remembered, savoured, and shared. Whether it’s a corporate token of appreciation or a heartfelt gesture between loved ones, The Art of Giving is a reminder that the greatest luxury of al is thoughtfulness.
To order from the Festive 2025 Colection, visit 1701Luxury.com or folow @1701Luxury for inspiration and updates. Nationwide delivery available.