Frozen foods are fresher than you think
While trying to juggle all of our roles and responsibilities, there is an increased need for
convenience, affordability and reduction of waste that aligns with today’s strongest dietary and
lifestyle trends. Fortunately, we can call upon the friends in our freezer to meet these needs,
However, there are still many misconceptions about the quality and nutritional value of frozen
foods. McCain and Sea Harvest, both leaders in the frozen foods category, are here to dispel
some of the common misconceptions when it comes to frozen foods:
It’s fresh – Fresh produce forms part of a healthy diet as it contains nutrients that are essential
for good health. However, there are some disadvantages. The limited shelf life increases the
risk of expiring before consumption, which results in more frequent visits to the store and higher expenditure on fresh produce.
When cooking with trusted frozen foods brands like McCain and Sea Harvest, you can rest
assured that all their produce is harvested at its peak, sustainably sourced and snap frozen
within hours to maintain freshness and lock in nutrients. “Freezing is a safe and natural way of
preventing bacterial growth and enzyme activity and eliminates the need for undesirable
chemical preservatives,” explains Catharina Bester, Marketing Manager: McCain Foodservice &
Retail.It’s convenient – There’s no way around it, frozen meals are a win on a busy weeknight. The
cleaning, chopping, crumbing and portioning has all been done for you. All you need to do is
take it out of your freezer, heat according to the on-pack instructions, and serve.
It’s healthy – Contrary to popular belief, freezing causes very little nutrient loss and preserves
the vitamins and minerals in food – so all those fantastic nutrients end up on your dinner table,
meaning you get a nutritional meal every time. Frozen produce is packed with nutritional value
and provides the easiest way for you and your family to get your daily nutrition.
It’s affordable – Frozen vegetables and fish have a much longer shelf-life than fresh produce so
there’s less wastage, meaning you get more broccoli for your buck.
It’s constantly available – Buying frozen food means you can enjoy your favourite vegetables
and fish year-round. And, because of its longer shelf life, you can make sure you always have a
quick dinner-time solution in the freezer!
“You have enough on your plate right now but when it comes to cooking you want a quick and
convenient solution that will still offer great nutrition to your family and requires minimal time
spent in the kitchen. Sea Harvest and McCain are the friends in your freezer, bringing
consumers the fun and creativity back into your kitchen. You get all the health benefits and
delicious taste, without the hassle,” says Sea Harvest Marketing Manager, Jared Patel.
Reimagine mealtimes with #FriendsInYourFreezer and stand a chance to WIN 1 of 10
PlayStation 5 consoles. T&C’s apply. For more information, visit
www.friendsinyourfreezer.co.za , McCain Facebook , McCain Instagram , Sea Harvest Facebook
or Sea Harvest Instagram .
You can also download this fun activity book to keep the kids busy!