Bavaria Beer is celebrating ‘Sober January’ with the launch of two new products,  Bavaria 0.0% Beer and Bavaria 0.0% IPA, which were recently unveiled in South Africa.

‘The best we’ve ever brewed’ campaign

Swinkels Family Brewers, the independent brewer of Bavaria Beer, is situated in a small Dutch village and has been leading the way in innovation in the beer category with a history of beer brewing and seven generations of experience. ‘The best we’ve ever brewed campaign’ brings with it refreshed packaging and two new non-alcoholic products that will easily support the drive for a healthy and sober January that many take up.


‘Sober January’

‘Sober or Dry January’ has become a popular tradition which sees many giving up alcohol in the first month of the new year. For some, it’s a New Year’s resolution to drink less, while others find it is a way to detox from the excessive drinking and eating that are common during the festive season. Non-alcoholic beverages have become integral to Sober January as a drink of choice for unwinding at home or socialising responsibly.

Announcing Two New 0.0% Beers from Bavaria

  • For those seeking an uncompromised yet distinct beer taste, the Bavaria 0.0% Beer is a non-alcoholic pilsner boasting a crisp finish. This beer beautifully balances bitter and fruity tones, with a pleasant aftertaste. Because the alcohol is extracted at a very low temperature, it maintains a refreshing, slightly hoppy taste, delivering a real ‘beer’ experience. After months of research and consumer testing, the new Bavaria 0.0% Beer has been rated as tasting the closest in market to an alcoholic beer.


  • The Bavaria 0.0% IPA Beer has four specific aromatic hop varieties sourced from the USA & Australia to give it an inviting hop aroma where tropical fruits and citrus blend together seamlessly. It’s entirely unique as there’s absolutely no alcohol formed during the entire process ensuring this drink is 100% Halal and Kosher Certified, an authentic beer taste for beer lovers.


The new products will be available at major outlets, the Bavaria 0.0 Beer RSP is R84,99  & the IPA RSP is R94,99. Both the 0.0 Beer and IPA have won many awards, including awards in the Dutch Beer Awards this year:

‘What makes the Bavaria brewery process extraordinary is our own natural spring water sourced on the Royal Swinkels Family Brewers property in The Netherlands that is used in brewing the beer, as well as our own sophisticated malting facility onsite. We’re thrilled by these two new products that will spearhead our range of 0.0% beers with innovation set for the future. Linked to our brewing expertise, we want to be seen as innovators in the non-alcoholic beer category. We look forward to seeing these quality products soar in the South African Beer Category, and South Africa enjoying non-alcoholic beverages during festive times as well as more mindful times, such as Sober January and during lockdowns,’ concludes Oliver Wills, Marketing Lead for Africa, Swinkels.