South Africa’s leading bubblegum, Chappies, with its iconic Did you know facts is now bringing you a fun and flavourful bubblegum that will keep you blowing bubbles of Chappies Cola. This exciting new flavour will create excitement for the next generation of Chappies chewers who will learn how much fun chewing bubblegum really is.
To celebrate the launch of this limited edition flavour, Chappies SA commissioned Mpumalanga born artist Josias Mpyana to create an art piece that expressed his love for the brand and the joy he gets from blowing bubbles of Chappies Cola.Josias, also known as The Chappies Artist, has a passion for creating contemporary and abstract art from Chappies Wrappers. His unique style celebrates the brand, which he came to know as a young boy who was fascinated by collecting things and so he discovered the Did You Know facts found inside the Chappies Wrappers. Josias continued his Did You Know collection and eventually started pursuing a career in art. Still today Josias finds inspiration by recycling and working with mixed mediums of which Chappies Wrappers are his favourite.
“Working with Josias again illustrates how impactful Chappies is within South African communities. And, while we pride ourselves in being innovative through new flavours, we will continue to remain true to Chappies strong heritage.” says Trushann Thomas, Category Brand Manager for Gum.“As a brand we feel proud that Josias has made Chappies part of his legacy and hope that many more will be inspired by his passion, creativity and unique style.” Trushann concludes.
The new Chappies Cola flavour is a culmination of South Africa’s number one bubblegum brand along with the number one leading soft drink flavour. The combination of the two will excite both young and old audiences who have enjoyed chewing and blowing bubbles with Chappies over the years.
Chappies limited-edition Cola flavour is available at select wholesalers, taxi ranks and spaza shops nationwide.To see more of Josias’s Chappies inspired artwork follow @Chappies_Artist_Of_New_Horizon on Instagram or @ChappiesArtist on Twitter.