Simba has once again lit up the South African snack scene with the launch of its tantalisingly tangy NEW Tomato Sauce flavoured chips, this time inspired by the rich taste of the Wellington’s Full Flavour Tomato Sauce.
For years, Tomato Sauce flavour has been a firm favourite, sparking nostalgic memories of snack-time joy. Now, Simba is taking it to the next level, offering Tomato Sauce lovers a completely new, flavour-packed experience.
By teaming up with Wellington’s, a brand known for its rich, full-flavoured sauces that have become a staple in South African homes, Simba is giving Tomato Sauce lovers a taste to talk about.
For the Love of Tomato Sauce
“Simba is known to bring Mzansi’s favourite flavours to life,” says Tongase Dhlakama Senior Marketing Manager, Potato Chips Category at PepsiCo South Africa. “Tomato sauce is just one of those must-haves at every meal, from braais to Sunday feasts. By introducing this NEW flavour, now with Wellington’s signature sauce, we’re not just answering the call of what our fans love but also giving them an even tastier and crunchier way to enjoy a timeless classic.”
Expect a perfect balance of sweetness and tang, wrapped in that signature Simba crunch. It’s a flavour-packed, nostalgia-fuelled experience that will have snack lovers reaching for more.
Simba Wellington’s Tomato Sauce Flavoured Potato Chips are available in 36 g (small) and 120 g (large) bag and has already made its ROARRRING debut across all retailer shelves from 3 March 2025.
So, what are you waiting for? Grab a Bag® and entice your tastebuds as you connect with friends and family cherishing moments together and make the Simba Wellington’s Tomato Sauce Flavoured Potato Chip your new all-time favourite.