In a night that defined sophistication and style, Glenfiddich, the world’s most awarded single malt Scotch whisky, together with the Aston Martin Aramco Formula One® Team, hosted an exclusive celebration of craftsmanship and innovation at Club 1959, marking the launch of the new Glenfiddich 16 Year Old in South Africa.
Held at Daytona, Africa’s premier destination for luxury automobiles, Club 1959 brought to life the shared philosophy of Glenfiddich and Aston Martin, a meeting of minds that value precision, performance and legacy. Guests were invited to immerse themselves in a space where the artistry of whisky making met the engineering brilliance of modern motoring.
On arrival, guests entered through a Paddock Entrée, receiving bespoke Club 1959 paddock passes before stepping into a world that blended contemporary design, moody lighting, and curated sensory experiences.
Behind the bar, Kurt Schlekter, world-renowned mixologist and the visionary founder, CAUSE|EFFECT Cocktail Kitchen, served up signature cocktails inspired by the collaboration, from the 1959 Spritz, finished with a hand-torched branded orange peel, to a Whisky Old Fashioned theatrically presented with smoking wood chips in a luminous glass.
Gift Makoti, Glenfiddich Brand Ambassador, guided guests through an exclusive tasting of the newly launched Glenfiddich 16 Year Old, a bold expression that pays tribute to the brand’s spirit of experimentation and mastery. The tasting was complemented by a culinary journey curated by Chef Ramsay, whose canapé menu reimagined South African flavours with refined, international flair.
As the evening evolved, DJ Fistaz Mixwell brought the atmosphere to life with a soundscape that balanced sophistication and energy, while guests, dressed in F1-chic elegance, mingled among Aston Martin’s most iconic vehicles and Glenfiddich’s rarest drams.
“Our partnership with Aston Martin is a celebration of artistry and ambition,” said Lifa Bakana, Senior Brand Manager at Edward Snell & Co. “Club 1959 was conceived as a living expression of that ethos, where performance and craft meet to create something extraordinary.”
“The Glenfiddich 16 Year Old embodies the spirit of progress that both brands share,” added Gift Makoti. “From Dufftown’s stills to the sleek design of Aston Martin, every detail reflects a pursuit of perfection.”
Captured through a lens of luxury, Club 1959 offered guests more than an evening of whisky and design, it was a statement of intent from two brands that continue to shape the world of excellence and innovation.