First place for Firstwatch at Spirits Business World Whisky Masters 2022


Firstwatch Whisky has shown its true colours by outclassing 124 brands from 41 global companies and winning a world-class title. By securing Gold at the international Spirits Business World Whisky Masters 2022, Firstwatch Whisky earns its place as one of Edward Snell & Co’s top-tier rewards for South African whisky connoisseurs.

Firstwatch Whisky Brand Manager, Pierre van der Westhuizen, is delighted at Firstwatch’s achievement: “To receive any medal in this prestigious competition is something any brand could be proud of. But for Firstwatch Whisky to win Gold from a single entry is an incredible achievement.

“This victory is an excellent acknowledgement of the reward ethos our brand represents. Firstwatch Whisky competed against many of the world’s top whisky brands and won over the competition with its rewarding flavour profile. We look forward to many more rewards to come – both for the Firstwatch Whisky brand and its customers.

“Our tagline for Firstwatch Whisky is ‘First for Reward’. This perfectly encompasses the smooth and rewarding experience our loyal customers have come to love. Firstwatch Whisky is an affordable brand with a world-class flavour profile that is unsurpassed for its rich rye taste, golden glowing amber colour and floral aroma, with a subtle, sweet fruitiness and wooded undertone.”

The World Whisky Masters series brought together a panel of esteemed tasters to blind‐taste whiskies from around the globe. Whisky producers from the best‐known whisky‐making regions and many up-and-coming regions competed for their spots in the series, with only the top brands taking gold honours.

Firstwatch Whisky, an undeniably rewarding imported whisky, aged and bottled in South Africa, has established itself as one of South Africa’s top three whiskies and is now racking up well-deserved international accolades, standing tall among competing whiskies from Scotland, Ireland, Australia, Asia, Europe, South America and beyond.

This is not the first accolade in Firstwatch Whisky’s display case. In previous years, the brand has also collected gold medals at IWSC (International Wine and Spirit Competition) and ISC (International Spirits Competition).


To find out more about Firstwatch Whisky, visit